(abbreviation of logotype,from Greek: λόγος logos "word" and τύπος typos "imprint") is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark).

FedEx. Taco Bell. Facebook. Pepsi. Nike.

Ever wonder what makes the logos and icons of these brands so special and timeless?

Is it the font used or the colors? Does the symbol explain what the company does? Some do and some don't.

While colors and fonts are considered during a logo design project, neither of them are particularly important. Some of the most well known logos are beautiful and some are kind of ugly.

A few of them suggest what the company does but others don’t even give you a clue. If you look at the colors, there really are no rules.

So, if none of these things are the elements that make a logo great, then what does?

Images Have Power

One thing we do well is logo design and identity development and management. The conceptualization of a brand identity involves an in-depth process that involves more than just picking a stylish font or choosing a modern color palette.

Your company logo needs to be well thought out in order to effectively represent your brand, communicate the personality and values of your company and evoke the desired emotion of your target audience.

Effective Branding

Your company logo and brand not only needs to be easily recognizable, but it must separate your business from your competition. Whether your logo is on the top of a skyscraper or embroidered on a polo shirt, a strong brand will communicate a business’ level of professionalism and integrity which creates the power of influence over how customers and potential customers perceive it. Therefore, insightful brand management is important as it sends out a consistent message and marketing image which communicates a company's superior standards in a powerful way.

The Process

Each logo design or branding process is as unique as the client. We estimate each logo design uniquely based on the scope of the what the client is envisioning, how much research and time will be involved, and the overall complexity. A simple logo doesn’t always mean an easy logo to design. Sometimes the most simple, effective brands have had considerable time and energy put into them. We do not believe in cookie-cutter pricing or logo design work. We provide results that truly reflect your brand image and personality, while exceeding your expectations and adhering to your budget goals.

Economy Logo Design Package only $295


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