(abbreviation of logotype,from Greek: λόγος logos "word" and τύπος typos "imprint") is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark).
FedEx. Taco Bell. Facebook. Pepsi. Nike.
Ever wonder what makes the logos and icons of these brands so special and timeless?
Is it the font used or the colors? Does the symbol explain what the company does? Some do and some don't.
While colors and fonts are considered during a logo design project, neither of them are particularly important. Some of the most well known logos are beautiful and some are kind of ugly.
A few of them suggest what the company does but others don’t even give you a clue. If you look at the colors, there really are no rules.
So, if none of these things are the elements that make a logo great, then what does?