Project Description

Brand Development and Logo Design for Knotty Pine Tree Service

This week we are working on the brand development and logo design for a new tree service company here in Virginia Beach. The owner, Jim Calhoun contacted us requesting to have a fresh and professional logo created that incorporated the ideas of wood, chainsaw and possibly a person using the chainsaw.

After researching the local and even national tree service market, we chose to develop the concept using deep brown/red and and earthy blue color palette to create a brand look that stands out from the usual green color scheme used by most tree service companies.

We incorporated the use of tree rings into the brand look as well as pulling the entire concept together with a strong shield type container and a chainsaw wielding worker creating the feel of motion and action.